{"id":2269,"date":"2019-05-02T17:15:06","date_gmt":"2019-05-02T17:15:06","guid":{"rendered":"http:\/\/histoiredebambou.com\/?p=2269"},"modified":"2024-12-24T18:55:02","modified_gmt":"2024-12-24T16:55:02","slug":"construire-une-strategie-social-media-en-7-etapes","status":"publish","type":"post","link":"https:\/\/histoiredebambou.com\/blog\/construire-une-strategie-social-media-en-7-etapes\/","title":{"rendered":"Construire une strat\u00e9gie Social Media en 7 \u00e9tapes"},"content":{"rendered":"<div id=\"pl-2269\" class=\"panel-layout\">\n<div id=\"pg-2269-0\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;disable_row&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-2269-0-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-2269-0-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;so_cpt_readonly&quot;:&quot;&quot;,&quot;disable_widget&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\">\n<div class=\"textwidget\">\n<h1><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2467\" src=\"https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/article-strategie-social-media.png\" alt=\"Illustration de l'article sur la strategie social media\" width=\"1262\" height=\"421\" srcset=\"https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/article-strategie-social-media.png 1262w, https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/article-strategie-social-media-300x100.png 300w, https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/article-strategie-social-media-768x256.png 768w, https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/article-strategie-social-media-1024x342.png 1024w, https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/article-strategie-social-media-900x300.png 900w\" sizes=\"auto, (max-width: 1262px) 100vw, 1262px\" \/><\/h1>\n<h1 style=\"text-align: center;\"><strong><span style=\"font-size: 24px; font-family: helvetica, arial, sans-serif;\">Construire une strat\u00e9gie Social Media en 7 \u00e9tapes<\/span><\/strong><\/h1>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Dans cet article, nous allons voir comment un community manager \u00e9labore une <strong>strat\u00e9gie social media<\/strong> pour une entreprise.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 21px; font-family: helvetica, arial, sans-serif; color: #339966;\"><strong>1# Bien conna\u00eetre l\u2019entreprise<\/strong><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Le community manager commence par prendre connaissance de la situation de l\u2019entreprise concern\u00e9e. Il s&rsquo;int\u00e9resse notamment \u00e0 plusieurs informations importantes :<\/span><\/p>\n<ul>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Le secteur d\u2019activit\u00e9,<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Les produits et services propos\u00e9s,<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Les mod\u00e8les de communications pass\u00e9s,<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">La pr\u00e9sence ou l\u2019absence de l\u2019entreprise sur les r\u00e9seaux sociaux<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">La visibilit\u00e9 et le profil des communaut\u00e9s de l\u2019entreprise sur les r\u00e9seaux<\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Les habitudes des concurrents<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-size: 21px;\"><strong><span style=\"font-family: helvetica, arial, sans-serif; color: #339966;\"><a id=\"definir-ses-objectifs\"><\/a>2# D\u00e9finir ses objectifs<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Une fois que le community manager conna\u00eet la situation de l\u2019entreprise, il sait d\u2019o\u00f9 elle part. Pour savoir maintenant o\u00f9 elle veut aller, il faut d\u00e9finir ensemble <strong>les objectifs<\/strong>. Les objectifs peuvent \u00eatre tr\u00e8s vari\u00e9s en fonction des entreprises. Quoi qu\u2019il en soit, pour \u00e9laborer une strat\u00e9gie efficace, il est recommand\u00e9 d\u2019utiliser la m\u00e9thode SMART\u00a0:<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pg-2269-1\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;disable_row&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-2269-1-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-2269-1-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"1\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;so_cpt_readonly&quot;:&quot;&quot;,&quot;disable_widget&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\">\n<div class=\"textwidget\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2273\" src=\"https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/smart-article-community-management.png\" alt=\"M\u00e9thode Smart pour une bonne strat\u00e9gie social m\u00e9dia, r\u00e9seaux sociaux\" width=\"1274\" height=\"362\" srcset=\"https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/smart-article-community-management.png 1274w, https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/smart-article-community-management-300x85.png 300w, https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/smart-article-community-management-768x218.png 768w, https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/smart-article-community-management-1024x291.png 1024w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pg-2269-2\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;disable_row&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-2269-2-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-2269-2-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"2\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;so_cpt_readonly&quot;:&quot;&quot;,&quot;disable_widget&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\">\n<div class=\"textwidget\">\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Voyons avec un exemple simple, ce que signifie en d\u00e9tail ma m\u00e9thode SMART. <\/span><span style=\"font-family: helvetica, arial, sans-serif;\">Pourquoi l\u2019exemple d\u2019objectif <span style=\"color: #50873a;\"><strong>\u00ab\u00a0Augmenter les ventes en ligne de 5%\u00a0\u00bb<\/strong> <span style=\"color: #333333;\">est un objectif SMART\u00a0?<\/span><\/span><\/span><\/p>\n<h3><span style=\"font-family: helvetica, arial, sans-serif; font-size: 16px;\"><strong>Sp\u00e9cifique<\/strong> <\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">L\u2019objectif est pr\u00e9cis\u00e9ment d\u00e9fini et peut \u00eatre visualis\u00e9. A contrario, l\u2019objectif \u00ab Augmenter la visibilit\u00e9 \u00bb est trop vague et peu parlant.<\/span><\/p>\n<h3><span style=\"font-family: helvetica, arial, sans-serif; font-size: 16px;\"><strong>Mesurable<\/strong> <\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Rien de plus simple qu\u2019un objectif chiffr\u00e9 pour mesurer facilement. Dans ce cas pr\u00e9cis, il suffit d\u2019observer le nombre de vente pour savoir si l\u2019objectif est atteint. L\u00e0 encore, \u00ab Augmenter la visibilit\u00e9 \u00bb n\u2019est pas un objectif mesurable car il ne donne pas de point de rep\u00e8re chiffr\u00e9.<\/span><\/p>\n<h3><span style=\"font-family: helvetica, arial, sans-serif; font-size: 16px;\"><strong>Acceptable<\/strong> <\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Il est essentiel que l\u2019objectif et donc les efforts \u00e0 fournir pour l\u2019atteindre soient bien compris et accept\u00e9s par les personnes en charge. Ici, le community manager.<\/span><\/p>\n<h3><span style=\"font-family: helvetica, arial, sans-serif; font-size: 16px;\"><strong>R\u00e9aliste<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00catre ambitieux est une grande qualit\u00e9 pour entreprendre. Cependant, attention \u00e0 ne pas avoir les yeux plus gros que le ventre sur les objectifs. En effet, personne ne voudra travailler pour une entreprise qui fixe des objectifs impossibles \u00e0 atteindre. Dans notre exemple, une augmentation des ventes de 5% semble tout \u00e0 fait raisonnable\u2026 Enfin, tout d\u00e9pend du temps et les moyens accord\u00e9s \u00e0 cette \u00e9volution, bien entendu.<\/span><\/p>\n<h3><span style=\"font-family: helvetica, arial, sans-serif;\"><strong><span style=\"font-size: 16px;\">Temporel<\/span> <\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Le temps. La question des dates limites\/deadlines est souvent la source de bien des agitations dans les entreprises. Il est primordial de retenir que des limites de temps trop courtes n\u2019engendrent que du travail mal fait, voir la d\u00e9motivation des troupes. Alors pour nos 5%, un mois, deux mois ? La temporalit\u00e9 varie vraiment selon les entreprises.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pg-2269-3\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;disable_row&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-2269-3-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-2269-3-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"3\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;so_cpt_readonly&quot;:&quot;&quot;,&quot;disable_widget&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\">\n<div class=\"textwidget\">\n<h2><\/h2>\n<h2><strong><span style=\"font-family: helvetica, arial, sans-serif; color: #339966; font-size: 21px;\">3# D\u00e9finir sa cible<\/span><\/strong><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00c0 qui souhaitons-nous nous adresser\u00a0? Quelle audience repr\u00e9sente nos clients potentiels\u00a0? La d\u00e9finition de la cible consiste \u00e0 dresser un portrait-robot du \u00ab\u00a0client type\u00a0\u00bb que nous voulons faire agir (faire acheter, faire partager, faire r\u00e9agir\u2026). Diverses informations sont importantes comme la tranche d\u2019\u00e2ge, la zone g\u00e9ographique, le sexe, la cat\u00e9gorie socio-professionnelle, ou encore les habitudes et comportements d\u2019achat.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pg-2269-4\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;disable_row&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-2269-4-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-2269-4-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"4\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;so_cpt_readonly&quot;:&quot;&quot;,&quot;disable_widget&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\">\n<div class=\"textwidget\">\n<h2><span style=\"font-family: helvetica, arial, sans-serif; font-size: 21px; color: #339966;\"><strong>4# Adapter sa ligne \u00e9ditoriale<\/strong><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">D\u00e9finir pr\u00e9cis\u00e9ment une audience cible permet par la suite de r\u00e9fl\u00e9chir \u00e0 la ligne \u00e9ditoriale la mieux adapt\u00e9e. En effet, le but est d\u2019adapter le style de r\u00e9daction en fonction de l\u2019audience. Nous ne parlons pas de la m\u00eame fa\u00e7on \u00e0 un public d\u2019enfant qu\u2019\u00e0 un public de retrait\u00e9s, pas vrai\u00a0?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0De m\u00eame, le champ lexical et les mots cl\u00e9s pr\u00e9cis sont appr\u00e9ci\u00e9s dans les secteurs d\u2019activit\u00e9s professionnels sp\u00e9cifiques. La ligne \u00e9ditoriale choisie est donc en corr\u00e9lation avec la cible et l\u2019image que nous souhaitons lui montrer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Alors, sur quel ton s\u2019adresser \u00e0 ses cibles\u2026 Un ton sympa et marrant pour donner une image de marque cool et proche du public\u00a0? Un ton sobre et professionnel pour une cible exigeante sur un sujet pr\u00e9cis\u00a0? Un ton engageant pour encourager au clic et au partage\u00a0? Tout d\u00e9pend de l\u2019entreprise\u00a0!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2312\" src=\"https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/Ligne-editoriale.png\" alt=\"Construire une bonne ligne \u00e9ditoriale pour votre entreprise commence par d\u00e9finir plusieurs crit\u00e8res. Pour une bonne r\u00e9daction web SEO, suivez ces conseils. \" width=\"1270\" height=\"245\" srcset=\"https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/Ligne-editoriale.png 1270w, https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/Ligne-editoriale-300x58.png 300w, https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/Ligne-editoriale-768x148.png 768w, https:\/\/histoiredebambou.com\/blog\/wp-content\/uploads\/2019\/05\/Ligne-editoriale-1024x198.png 1024w\" sizes=\"auto, (max-width: 1270px) 100vw, 1270px\" \/><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pg-2269-5\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;disable_row&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-2269-5-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-2269-5-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"5\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;so_cpt_readonly&quot;:&quot;&quot;,&quot;disable_widget&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\">\n<div class=\"textwidget\">\n<h2><span style=\"font-family: helvetica, arial, sans-serif; color: #339966; font-size: 21px;\"><strong>#5 Choisir les r\u00e9seaux et plateformes<\/strong><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Les r\u00e9seaux sociaux sont vari\u00e9s et diff\u00e9rents les uns des autres. Ils ne correspondent pas tous aux m\u00eames types d\u2019objectifs. Il est donc n\u00e9cessaire de choisir ses r\u00e9seaux soigneusement en fonction de sa strat\u00e9gie.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.youtube.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 16px;\"><strong>Youtube<\/strong> <\/span><\/a><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">C&rsquo;est un r\u00e9seau social id\u00e9al pour les vid\u00e9os. Il a au fil des ann\u00e9es \u00e9craser ses concurrents pour devenir incontournable. Il est \u00e0 envisager si vous poss\u00e9dez du contenu vid\u00e9o r\u00e9gulier et de qualit\u00e9 uniquement.\u00a0<\/span><\/p>\n<h3><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 16px;\"><strong>Facebook<\/strong> <\/span><\/a><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Il s&rsquo;agit du r\u00e9seau social le plus global en termes diversit\u00e9 d\u2019utilisateurs et de contenus. \u00c9norm\u00e9ment d\u2019entreprises poss\u00e8dent d\u2019ailleurs une page Facebook.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 16px;\"><strong>Twitter<\/strong> <\/span><\/a><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">est un r\u00e9seau social tr\u00e8s efficace pour am\u00e9liorer le r\u00e9f\u00e9rencement car les tweets peuvent \u00eatre r\u00e9f\u00e9renc\u00e9s sur Google. Ce r\u00e9seau peut \u00e9galement \u00eatre int\u00e9ressant pour communiquer avec des influenceurs.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 16px;\"><strong>Instagram <\/strong><\/span><\/a><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">LE r\u00e9seau social visuel par excellence. Vous avez de tr\u00e8s belles images pour promouvoir votre marque ? Faites vous un feed instagram de folie ! L\u2019audience de ce r\u00e9seau est assez jeune compar\u00e9e aux autres cit\u00e9s ci-dessus.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.pinterest.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 16px;\"><strong>Pinterest<\/strong> <\/span><\/a><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Lui aussi est un r\u00e9seau bas\u00e9 sur l\u2019image. Il est l\u2019un des r\u00e9seaux sociaux auxquels on pense lorsque l&rsquo;on recherche des inspirations visuelles pour des sujets extr\u00eamement vari\u00e9s. Bon \u00e0 savoir l\u2019audience de Pinterest est majoritairement f\u00e9minine.<\/span><\/p>\n<h3><span style=\"font-family: helvetica, arial, sans-serif; font-size: 16px; color: #000000;\"><strong><a style=\"color: #000000;\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkdIn<\/a>\u00a0<\/strong><\/span><\/h3>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Linkedin est le r\u00e9seau social professionnel le plus utilis\u00e9 \u00e0 travers le monde. Il est assez diff\u00e9rent des autres car il est bas\u00e9 sur le BtoB. C\u2019est sur ce r\u00e9seau que les entreprises diffusent leur image aupr\u00e8s d\u2019autres entreprises. Il en est de m\u00eame pour les personnes physiques, qui mettent en avant leur profil professionnel.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pg-2269-6\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;disable_row&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-2269-6-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-2269-6-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"6\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;so_cpt_readonly&quot;:&quot;&quot;,&quot;disable_widget&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\">\n<div class=\"textwidget\">\n<h2><span style=\"font-family: helvetica, arial, sans-serif; font-size: 21px; color: #339966;\"><strong>6# Construire un planning de publications<\/strong><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">La strat\u00e9gie social media se compl\u00e8te avec sa partie chiffr\u00e9e. En effet, savoir ce qu\u2019on va dire, comment on va le dire et \u00e0 qui, c\u2019est bien. Mais il reste \u00e0 savoir <strong>quand<\/strong> on va le dire.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">C\u2019est \u00e0 ce moment-l\u00e0 qu\u2019il est essentiel d\u2019\u00e9laborer un plan de communication sous forme de planning. Ce planning indique la r\u00e9currence des actions de communications, les deadlines des projets, les dates et heures des publications sur les diff\u00e9rentes plateformes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">En clair, il s\u2019agit d\u2019un grand calendrier qui permet au community manager d\u2019assurer une r\u00e9gularit\u00e9 et une coh\u00e9rence dans sa communication.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"pg-2269-7\" class=\"panel-grid panel-no-style\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;cell_alignment&quot;:&quot;flex-start&quot;,&quot;disable_row&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\" data-ratio=\"1\" data-ratio-direction=\"right\">\n<div id=\"pgc-2269-7-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-2269-7-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"7\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;so_cpt_readonly&quot;:&quot;&quot;,&quot;disable_widget&quot;:&quot;&quot;,&quot;disable_desktop&quot;:&quot;&quot;,&quot;disable_tablet&quot;:&quot;&quot;,&quot;disable_mobile&quot;:&quot;&quot;,&quot;animation_event&quot;:&quot;enter&quot;,&quot;animation_screen_offset&quot;:&quot;0&quot;,&quot;animation_duration&quot;:&quot;1&quot;,&quot;animation_repeat&quot;:&quot;&quot;,&quot;animation_hide&quot;:true,&quot;animation_state_end&quot;:&quot;visible&quot;,&quot;animation_delay&quot;:&quot;0&quot;,&quot;animation_debounce&quot;:&quot;0.1&quot;}\">\n<div class=\"textwidget\">\n<h2><span style=\"font-family: helvetica, arial, sans-serif; color: #339966; font-size: 21px;\"><strong>7# Veiller et actualiser sa strat\u00e9gie social media<\/strong><\/span><\/h2>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Sur internet, tout \u00e9volue tr\u00e8s rapidement. Tout bon community manager se doit donc d\u2019assurer une veille r\u00e9guli\u00e8re. Une veille sur les concurrents mais \u00e9galement sur les tendances du web, les \u00e9volutions des outils et les actualit\u00e9s. Cette veille permet de se maintenir \u00e0 jour pour ne jamais tomber dans le ringard ou l\u2019obsol\u00e8te. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: helvetica, arial, sans-serif;\">Rester toujours \u00e0 la pointe de la modernit\u00e9 et de l\u2019information lorsque l&rsquo;on \u00e9crit sp\u00e9cifiquement sur un sujet donn\u00e9 est primordial pour conserver sa cr\u00e9dibilit\u00e9 et son influence sur les communaut\u00e9s.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">\u00a0Plus de d\u00e9tails sur la veille dans l&rsquo;article <span style=\"color: #339966;\"><a style=\"color: #339966;\" href=\"https:\/\/histoiredebambou.com\/les-missions-du-community-mananger\"><em><strong>Les Missions du Community Manager<\/strong><\/em><\/a>.<\/span><\/span><\/li>\n<li><span style=\"font-family: helvetica, arial, sans-serif;\">Retrouvez les des exemples d&rsquo;outils de veille dans l&rsquo;article <em><strong><span style=\"color: #339966;\"><a style=\"color: #339966;\" href=\"https:\/\/histoiredebambou.com\/les-outils-du-community-manager\" target=\"_blank\" rel=\"noopener noreferrer\">Les Outils du Community Manager<\/a><\/span><\/strong><\/em>.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>CONSTRUIRE UNE STRAT\u00c9GIE SOCIAL MEDIA EN 7 \u00c9TAPES<\/p>\n<p>Dans cet article, nous allons voir comment un community manager \u00e9labore une strat\u00e9gie social media pour une entreprise.   1# Bien conna\u00eetre l\u2019entreprise Le community manager commence par prendre connaissance de la situation de l\u2019entreprise concern\u00e9e. Il s\u2019int\u00e9resse notamment \u00e0 plusieurs informations importantes : Le secteur d\u2019activit\u00e9,\u2026<\/p>\n","protected":false},"author":1,"featured_media":2467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,61],"tags":[],"class_list":["post-2269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-geo","category-strategie-de-contenu"],"_links":{"self":[{"href":"https:\/\/histoiredebambou.com\/blog\/wp-json\/wp\/v2\/posts\/2269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/histoiredebambou.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/histoiredebambou.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/histoiredebambou.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/histoiredebambou.com\/blog\/wp-json\/wp\/v2\/comments?post=2269"}],"version-history":[{"count":1,"href":"https:\/\/histoiredebambou.com\/blog\/wp-json\/wp\/v2\/posts\/2269\/revisions"}],"predecessor-version":[{"id":80719,"href":"https:\/\/histoiredebambou.com\/blog\/wp-json\/wp\/v2\/posts\/2269\/revisions\/80719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/histoiredebambou.com\/blog\/wp-json\/wp\/v2\/media\/2467"}],"wp:attachment":[{"href":"https:\/\/histoiredebambou.com\/blog\/wp-json\/wp\/v2\/media?parent=2269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/histoiredebambou.com\/blog\/wp-json\/wp\/v2\/categories?post=2269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/histoiredebambou.com\/blog\/wp-json\/wp\/v2\/tags?post=2269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}